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TV/Radio
TV/Radio
American Express
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect.
Agency: Digitas
Sky TV
Game of Thrones: Series 6 was coming to Sky Atlantic. But there was just enough time to promote it and Series 1-5 on Sky Box Sets, to new customers. The resulting campaign targeted them with a hail of arrows to pinpoint what they're missing.
Agency: Sapient Razorfish
DRTV ad
DRT
Press
MPU banner
While Lego Batman was heading to cinemas in Ireland, Sky wanted to promote its Fibre broadband. The two came together in a campaign that tied the superhero and superfast broadband together – without resorting to Batman cliches. Agency: Sapient Razorfish
DRTV ad
Despicable Me 3 was set to be one of the summer's biggest film releases. And Sky had a dastardly plan to tie the film and its broadband together – a digital campaign that would appeal to new customers – and their Minions. Agency: Sapient Razorfish
MPU banner
Sky Movies wanted to engage customers socially at Christmas. So, we encouraged them to send in a movie they'd made, featuring a Brussel sprout. Even Idris Elba got involved, creating extra festive fun. Agency: Sapient Razorfish
Web portal
Mobile executions, for ease of film making and sharing
Sky News had just started broadcasting in HD. So it promoted the fact to potential advertisers at the Agency Innovator Awards – using pin-sharp imagery from Afghanistan: Agency: Sky Creative
In a follow up ad, Sky News promoted its up-to-the-minute coverage to a wider media audience, featuring the earthquake in Japan. Agency: Sky Creative
The F1 season was about to begin on Sky Sports F1. And it was going to be broadcast in Ultra HD for the very first time. The task here was to bring to life the difference UHD would make to the viewer's enjoyment. Agency: Sapient Razorfish
Press executions
DM, featuring F1 race line-up on letter reverse
The Last Panthers was the new heist drama on Sky Atlantic. To attract viewers to the show, we simulated a safe-cracking experience within a banner, to make them feel like they're part of the action. Agency: Sapient RazorFish
Sky wanted to promote the merits of its innovative Sky Q system to new customers. Who better to promote something so cutting edge than the man of the moment – actor Idris Elba? Agency: Sapient Razorfish
DRTV ad
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