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TV/Radio
TV/Radio
American Express
Amex points can be used to purchase small everyday items, such as a coffee or a takeaway. This digital campaign showed how young people would use their points, using an eye-catching light trace effect.
Agency: Digitas
Rani
Rani is a popular soft drink in India. But how do you sell it to savvy, second generation Indians in the UK? The answer was a Bollywood-style campaign with tongue-in-cheek references, that won an MCCA Award. Agency: Interfocus

Fly poster 1

Fly poster 2

Fly poster 3
Cinema ad using existing Bollywood footage

Bollywood cinema programme ad, positioned as a star interview

Fly posting on Brick Lane

Retail point of sale in local shops
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