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BMW

What better way to launch of the BMW 3 Series Convertible, than with a DM pack highlighting the driver's connection to the elements?

Agency: Euro RSCG KLP

For the launch of the BMW 1 Series Coupe, the public was asked 'What makes you want to get behind the wheel?'  and were encouraged to make a 10 second film, which was then used to sell the car. Agency: Euro RSCG KLP

Skyscraper banners, providing inspiration

KLP PORTFOLIO_V2_Hi_Res (dragged) 17 cop

MPU banners, providing inspiration

Web portal for film inspiration and posting

It's the biggest BMW job of the year – selling the entire range to new and prospective customers. The trick here was to make each car sound distinctive when they often had similar features in common. Agency: Euro RSCG KLP

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